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Have a Clear Call to Action on Your Home Page by Carma Spence-Pothitt

Eric Gelb — Mon, 29 Mar 2010 17:56:00 GMT

By Carma Spence-Pothitt
http://www.homesweethomepagebook.com

When planning out the look and feel of your website and, most importantly, your home page, you need to have a clear idea of what you want your visitor to do.

Then you need to make sure that this is communicated with certainty to your website visitor.

If you are not clear on the action you want your visitor to take, how will your visitor know what to do. And, if a visitor to your home page becomes confused, this visitor will not take the action you want... they will leave.

Here are some actions you might want a visitor to take:

Do you want your visitor to buy something?
Then your home page needs to be free of clutter. All copy must drive the visitor toward the sale and the only choice of action he or she should have is to buy or leave.

Do you want your visitor to opt-in to your list?
This one can be a little more fuzzy, depending on your strategy.

You can be assertive and direct and make the visitor sign up or leave. This sort of opt-in page has some information explaining the benefits of opting in and an opt-in box.

Or you can be more laid back and just make the opt-in prominent. This might be a good option if another goal of your homepage is to establish expertise or build a relationship. Allowing your visitor to browse a little before opting-in could be a very good strategy.

Do you want your visitor to call you?
Your phone number should be front, center and brightly colored. All copy on the page should extol the virtues and benefits of calling you. Convince your visitor to pick up the phone now.

As you can see from the examples above, your call to action needs to take center stage on your home page. And, in order for it to do that you need to be clear on what that call to action is.

Would you like to learn more about how to create an effective web presence? Pick up a copy of Carma's book, Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website's Home Page and How to Fix Them! at http://www.homesweethomepagebook.com.
Act quickly and grab your copy during the Virtual Housewarming Party, March 15 through April 1, and you'll also get additional valuable goodies.

Technorati Tags: website design, home page design, web presence, building a website, attracting clients to your website

How You can Save Money with Dunkin' Donuts 60th Birthday Bonus Savings Offer

Eric Gelb — Fri, 12 Mar 2010 18:25:00 GMT

Certainly the Coffee, and unfortunately the donuts too... Especially the chocolate glazed donuts. Their Iced Latte Mocha Swirl rocks too.

We were delighted to learn that DD is celebrating its 60th birthday.

To join the birthday party, click here: http://tinyurl.com/ye5az6t

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USP or Unique Selling Proposition Defined

Eric Gelb — Wed, 10 Dec 2008 22:28:00 GMT

Unique Selling Proposition or USP is THE MOST Important component of a sales and marketing campaign and Certainly a piece of copy...

We are pleased to share this terrific definition of USP with you, given to me by master copywriter Bob Bly:

"1. Each advertisement must make a proposition to the consumer. Each advertisement must say to the reader: "Buy this product, and you will get this specific benefit."

2. The proposition must be one that the competition either cannot, or does not, offer. It must be unique ‐‐ either a uniqueness of brand or a claim not otherwise made in that particular field.

3. The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product."

This definition was excerpted from the late copywriter Rosser Reeves' tremendous book: Reality in Advertising (Alfred A. Knopf, 1961). You can find a copy at your favorite online bookstore.

EG

Technorati Tags: advertisement, copy, copywriting, copywriter, rosser reeves, reality in advertising, bob bly, master copywriter, usp, unique selling proposition, customer buying habits, buyer psychology, benefits, specific benefits, value proposition, unique, uniqueness, offer, compelling, compelling value, special value, marketing, promotion, sales, increase sales, grow business, new customers, new clients, client, clients, customer, customers eric gelb

Flesch-Kincaid Readability Calculator: How to Activate in Word

Eric Gelb — Tue, 25 Nov 2008 15:18:00 GMT

Microsoft Word includes the Flesch-Kincaid Readability Calculator that analyzes the reading grade level, reading ease and % of passive sentences you use in your copy.

You can activate the Flesch-Kincaid tool when you spell check your document.

Click on Tools; then click on "Spell and Grammar." At the bottom of the box you'll see "Options;" click the Options icon. In the bottom of the popup box, you'll see "Show Readability Statistics."

Click that box and you're set to go.

Every time you run the Spellcheck function, Word will test the readability of your document and display the results when you finish spellchecking your document.

Review the other posts in this category for more information about the Flesch-Kincaid system and to help you make your copy easier to read.

Eric Gelb

Technorati Tags: flesch-kincaid, readability, readibility, flesch-kincaid readability, flesch-kincaid readibility, flesch-kincaid Word, Word reading tool, Word readability tool, Word readability gauge, flesch, kincaid, reading ease, easy reading, testing document for readability, readability testing, readability ease, copywriting, easy reading, simple reading, flesch-kincaid grade level, passive sentence, passive sentences Technorati Tags: microsoft word, word

Welcome

Eric Gelb — Tue, 04 Nov 2008 12:22:06 GMT

Eric Gelb welcomes you to his copywriting website. You'll find valuable and useful copywriting, marketing and sales techniques as well as a sampling of Eric's copywriting portfolio.

Eric specializes in direct response copywriting (sales letters and web copy in particular) for financial services firms and business opportunity (biz opp).

Eric has studied copywriting under the Dan Kennedy Copywriting Method (GKIC: Glazer Kennedy Inner Circle Copywriting Model) and AWAI (American Writers and Artists Inc.).

Let's get started. Thank you for visiting me.

Eric Gelb Technorati Tags: Eric Gelb, Gelb, copywriting, copywriting, copywriting portfolio, dan kennedy copywriting, gkic, glazer kennedy inner circle, direct response copywriting, financial services copywriting, financial services marketing, marketing financial services, financial writing, technical writing, biz opp, biz opp copywriting, biz opp copywriter, financial services copywriter, direct response copywriter, business opportunity, business opportunity copywriter Technorati Tags: dan kennedy, dan kennedy copywriter, dan kennedy copywriting