PublishingGold BLOG
Copywriter - Eric Gelb
Publishing Gold

Sites with Free Ebook Downloads for Marketing Your Ebooks!

  Once you have decided to become a writer, the key task that you have in front of you will be to publish and market your book or electronic version of it, AKA your ebook. Your immediate need will be to published and to market your material. This should ideally be done using both a long-term and a short term marketing strategy.

Listing your ebook on a download site is one of the ...
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eBook Marketing & Publicity: Free PDF Maker, PDF995


  New writers who do not have a publisher or a literary agent will typically publish their own book. If you are an aspiring writer, one of the best ways to get your works seen and reviewed will be the electronic book AKA ebook. Less costly to create than a print book, the ebook can allow you to publish your works in a downloadable format. This can get your work seen and noticed far more rapidly.

Part of publishing ...
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Fiction & Nonfiction Ebook Titles - 4 Steps to Successful Titles

  A great book title is one that connects instantly and lingers in the mind for a long time. It should make the reader curious and  want to know more about what's inside.

In short, a good title is as significant as a great cover. And to aid with your titles, here are 4 strategies that can help you coin a great title.


1. A non-fiction book title must hold a promise to the reader. It must tell the reader what to expect in the book and how his knowledge will be enriched or how the book can help him. For example:

A Brief History of Time (straightforward);

On the Origin of Species (helps the reader understand where he comes from);

The Language Instinct (interesting: argues in favor of language instincts in humans); and,

Fit To Fat (self-explanatory),

These are examples of great non-fiction titles. A fiction title must create intrigue and an aura of suspense - for example:

The Bourne Identity (it puzzles);

Catch-22 (it makes the reader curious); and,

Neuromancer (it takes the reader to a mystic land)

These are examples of great fiction book titles.

2. The title must assure the reader of a good, solid, meaty read.

3. The title must be relevant to the content. The reader makes an impression about the content based on the title and the book cover - and in no way must the content shake the reader's beliefs. If it does, it will invite bad press.

4. Biographies, autobiographies and stories of great people must carry their photographs or illustrations on the cover. Their titles must be inspiring though. The reader must desire to possess the same level of motivation, passion, energy, and greatness as that of the person written about.

These 4 strategies should help you craft a compelling title. The book sales, however, will depend on how valuable or entertaining the content is, and how well it is written. Good luck!

Eric Gelb is a copywriter who specializes in back-cover copy, and a book marketing consultant. He has self-published three books and published other books with Wiley and Macmillan. To reach him, email EricGelb@PublishingGold.com  or visit publishinggold.com

Hint: Also seek copywriting services to help with your promotions today!

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Print on Demand (POD) Publishing Versus Vanity Press - Which Should you Choose?

  Ever wonder whether you should use old-fashioned vanity publishing or go with print on demand (POD) now? Let's find out and start by understanding the key differences between Vanity Press and self-publishing, which is also referred to as POD publishing.

Vanity Press

Vanity Press refers to the practice of publishing material that caters to one's vanity (example: family history) or a personal need (example: corporate coffee table book). There's no market research involved, the user just wants to see the desired content in print so he (or she) can give it away to the desired audience.

The press that prints a vanity book does not offer any sales support, which is natural.

The author must bear the pre- and post-press expenses, plus he must buy a specified number of copies.

Self- or POD-publishing

Self-published or POD books are printed based on orders. The buyer pays the market price of the book, including the printing charge. The author just has to write the book and find a POD publisher to sell it online.

Self-publishing is an excellent choice for creative authors who are reasonably sure that their book entertains or informs and will sell. Once their work is accepted by the POD publisher, they promote their book online on social networks, blogs, forums, online events, advertising, and more. The author does not spend anything on printing, unless he'd like a few copies for himself. And he does not have to buy a specified number of copies as in the case with vanity publishers.

Many authors have turned to self-publishing. And POD publishers like Lulu.com and BookSurge.com have made things easy for them.

After looking at major features of both services, it does seem that self-publishing or POD publishing is better than vanity publishing because the author can purchase as many copies as he requires, and he does not have to bear any fixed printing costs. Authors around world are moving to self-publishing, which is a more creative and practical alternative to vanity publishing. Moreover, it helps creative folks realize their goals at an affordable price.

Eric Gelb is a copywriter who specializes in back-cover copy, and a book marketing consultant. He has self-published three books and published other books with Wiley and Macmillan. To reach him, email EricGelb@PublishingGold.com  or visit publishinggold.com

Hint: Also seek copywriting services to help with your promotions today!

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eBook Marketing & Publicity - Promoting Via Social Networks with 4 Giants: Blogs, Facebook, Twitter, Google +

  Authors must leverage blogs and the top 3 social media networks (Facebook, Twitter and Google+)  to promote their ebooks and develop their curiosity quotient. Social media networks are buzzing with fans, their friends and curious onlookers, and a social media-savvy author can easily develop interest in both existing fans and prospects.


General rules are as follows:


1.      You must write about how and why your book ... << MORE >>

3 Book & Ebook Publishing Blunders to Avoid


  Publishing a book or electronic version of one, AKA an ebook, on your own is not that difficult today. The problem is that making mistakes while publishing  is also not that difficult either. To help steer you away from the most common mistakes, here are three big self-publishing blunders and some ideas on how to 'not' make them.



It doesn't matter if a poem has been reprinted in a million textbooks or if the lyrics to a song have been ... << MORE >>

Common Print on Demand (POD) Publishing Problems

  Anyone can be a published author today. It doesn't matter what level of education you have attained or what your experiences in life have been. If you have the ability to write a book, you can take advantage of affordable print on demand (POD) publishing to get your message out to the world.

In fact, POD has opened the literary world to millions of people who may have otherwise had no chance or little of being published, ... << MORE >>

3 Electronic Publishing Blunders to Avoid

The ability to publish on your own through the Internet has added a new dimension to the world of publishing. You don't have to wait months or years for a publisher to see the value in your book because you can just publish electronically yourself. You just have to avoid a few common blunders to increase your chances of success.

Blunder #1: Speaking above or below your audience.

You should consider your nonfiction book a conversation with someone else. This someone ... << MORE >>

Writers Should Know Their Publishing Rights Including Those About Royalties


Writers always have to consider how they will publish their work. Often they have a desire to sign a book publishing agreement with a publishing company in order to get their work into a form where it can be offered for sale. However, when getting started with a contract that will allow your book to be printed, there are a few things that you should know before signing on that dotted line. You should not leave this important aspect of your writing to someone else, at least not if you want to be treated fairly. ... << MORE >>

Print on Demand Provides Greater Control and Quicker Profits

Print on demand is sometimes offered by publishers as a means of creating a more economical way to provide copies of books when they are needed without having to tie up large amounts of financial capital. The process of publishing on demand is often used by universities to create a backlist, and some large publishers offer it for reprinting titles that are no longer in publication.
Print on demand allows the self-publishing author the opportunity to only order the amount of books they feel like they need to ... << MORE >>